Almost 40% of the U.S. population are minorities, yet eyeglasses are still modeled after general Western features.
Reimagine the eyewear creation process in the name of inclusivity.
Create a brand focused on producing custom-fitted eyewear using 3D facial mapping that fits to a person’s individual face.
Neither predicted that they would soon become close friends - though both secretly hoped for it. While learning about one another, they couldn't help but notice the slippage and constant readjustment of the other's glasses. It became obvious that they shared a common problem: the lack of a higher nose-bridge.
From there, conversation grew and the two realized the need for a brand that tailored glasses to their owners, addressing all of the issues that can come with eyewear. Thus became the brand Rhinos, named after the animal known for its impressively unique nose.
3D scanning technology
This provides an accurate facial map, allowing us to analyze key features, such as nose-to-eyes depth and ear height.
- Begin the ordering process
- Upload a picture
- Place black markers on their picture
- Build their glasses
Rhinos will partner with Nordstrom by having pop-up Rhinos measurement areas within Nordstrom locations throughout the country.
Nordstrom prides itself as a company on delivering fresh and relevant shopping experience as well as being a strong advocate for diversity. Over half its employees are people of color with more than 40% in management positions.
Customers can choose from a variety of seasonal packaging, and the box pattern will correspond to the microfiber lens cloth they receive in the box.