Data showed many clicks on this shopping tool, but a low submission rate.
Hyundai's current form is separated into three columns based on vehicle, driver information, and dealership, and lives all on one webpage.
Redesign Hyundai's Request-A-Quote form to increase submission rates.
Break up the form into small chunks to make it easily digestible for the user to complete the form, and click "Submit".
Make the form friendlier by taking out any duplicative input boxes, add a progress bar, and design large CTAs.
OPPORTUNITY FOR HYUNDAI
This form can gather data on which model is most inquired by geolocation.
Wireframes of the Request-A-Quote form and an explanation of the user testing.WIREFRAMES
AUDIT + USER TESTING
After testing 10 people, I noticed the following pain points:
Two users would try to select a trim without realizing a powertrain was supposed to be chosen first.