Analyzing the problem
Taking a closer look, we evaluated how HMH previously held their research on their site. We also identified how diverse HMH research publications were and their current shortcomings.
Issue 1: Research was hard to find
Prior to fully adapting their website with their new rebrand and visual identity, their research was buried under layers of content. There wasn't a centralized area where the research lived, and each report only opened as a PDF. Their website wasn't able to convey HMH's perspective on ESSA or show any top-level indicators if report would be relevant to the user.
Issue 2: Research wasn't optimized for the web
Majority of their reports were created with the intention of publishing for print. This meant all the files were in PDF. This meant their research text wasn't searchable and accessible.
Issue 3: Size, format, and elements of different publication types differed widely.
There wasn't a specific template these research reports followed. A user would have a hard time finding and comparing information. When a document included efficacy information, there were a number of additional elements that wouldn't exist in other reports.